We found this amazing web application that helps anyone easily create integrated branded interactive campaigns like sweepstakes, contests and give-aways in social media networks, including Facebook and Twitter. It’s like filling out that little card at Taco Bills and getting the chance to win a free dinner each month but with an amazingly bigger audience base.

Their simple, affordable, self-service tools make it possible for even the smallest businesses to run engaging campaigns that attract social network and web users, and as we are all becoming more aware of the value of promotional campaigns and advertising on facebook, this tool may become invaluable.

With the click of a button, you can distribute your campaign across multiple social networks including Facebook and Twitter, which combined have over 400 million users. We also, via a few easy steps, enable you to publish your campaign on your website via an attractive interactive widget or a branded webpage. All this means that you get the maximum possible exposure for your campaign and your brand. Users can enter your campaign while browsing your website, they can hear about it via a friend invite on their favorite social network, they can see it in a newsfeed on their social network page or they can find out about it via a widget on a friend’s page.

Sweepstakes

In a sweepstakes the winners are selected by a random draw; there is no skill involved in winning a sweepstakes. In a contest the winners are selected either by a jury or audience voting or a combination of both and the entries are evaluated according to the skill of the submission (e.g. a photo contest or a recipe contest).

Sweepstakes are a powerful way to:

1. Build your email or mailing list
2. Increase your fan base on your company’s social or network page
3. Drive traffic to your social network page or website
4. Gather survey data (e.g. entrant must complete a brief survey before entering the sweeps)
5. Educate customers (e.g. entrants must watch a brief movie before entering the sweeps)
6. Build brand awareness

Content Campaigns

User-generated contests are when entrants submit their original work (e.g. photo, video, essay, recipe, t-shirt design, etc.) and either public voting, the company, or a combination of both will determine the winner(s).

Available contest formats:

1. Video contests
2. Image contests (e.g. photo, logo, design)
3. Essay contests (e.g. story, recipe, poem, idea)
4. Multi-media contests (combination of essays, photos and/or videos)

Contests are a powerful way to:

1. Increase brand awareness
2. Build a sense of community around your brand
3. Gather customer stories and identify ardent fans
4. Increase your fan base on your company Facebook page
5. Drive traffic to your Facebook page or website

Coupon/Giveaway Campaigns

What type of promotions can I distribute?

You can use our application to distribute coupons, vouchers or give-aways within the social networks and from your website.

Why distribute coupons/giveaways?

1. To encourage sales (e.g. of excess inventory)
2. To spread the word about a new product
3. To drive traffic to a company’s website
4. To generate leads or collect customer data (e.g. by having entrants complete an entry form before accessing their coupon)
5. To increase your fan base on your company Facebook page
6. To build brand awareness

How are the coupons redeemed?

Online: coupon contains a unique code that’s compatible with your online shopping cart
Offline: recipient can print out coupon and present it in store

Find out more by reading their information PDF here.