As I have told many of my clients, SEO or Search Engine Optimisation is a hard beast to crack, we always do some very basic SEO processes when we setup our websites, but recently two of our clients – Whetstone Windows and Doors and Leading Bifolds, wanted to delve further into the murky waters of SEO and so I was forced to seek out an SEO partner that I was satisfied with.
After many hours of research I decided to engage a Melbourne based company called ROI to optimise their sites. When researching, I found these to be the main deciding points:
1. ROI are ranked # 1 in Australia for Search Engine Optimisation (which really was the cherry on top!). They are also ranked # 3 Worldwide.
2. Although their setup fee was slightly higher than their competition, their ongoing monthly fees were generally lower.
3. They guarantee first page rankings on 5 out of 10 of your chosen search terms or they work for free until they get that result for you.
After consultation with ROI, the clients decided that they wanted full Search Engine Optimisation on the new site for Leading Bifolds website and Google Maps optimisation on both of the sites. The ROI consultant helped them formulate the list of keywords and then got straight to it. Within 2 weeks, the new Leading Bifolds site was coming up #1 for ‘timber bifolds melbourne’ on the Google Map at the top of Google and page 2 for the organic listing. The existing Whetstone Windows and Doors is coming up #1 for both ‘period doors melbourne’ and ‘period windows melbourne’ and on the first page for 3 other keywords. So already they are both seeing excellent results.
Although SEO might seem costly to some, but if you are using your website to generate leads for your business or if you are selling your products online, you can’t afford to not optimise your website. It is an extremely smart marketing investment for your business that will surely pay off in terms of traffic and sales. So if you want to look into SEO a bit further, give us a call to discuss your options.
